Finding out what will be fashionable in the upcoming seasons may be part of preparing our 2022 wardrobes, but what will be trendy in the world of vintage shopping may be something altogether different. With its just published Year In Review for 2021, Thrilling, the online marketplace that carries some of the top antique store treasures from throughout the nation, had the challenge of determining that for the new year.
According to Brittany Cohen, Senior Director of Fashion at Thrilling, “We felt like it was really important to put a report out that explains the differences between what we’re seeing in trends in the vintage world, versus what you’re seeing in more of your departments or runway fashion shows.” In order to identify which vintage fashion trends prevailed in 2021 and which would have the potential to become popular in 2022, the team collected data from the website, which boasts inventory from 700 vintage boutiques.
But looking at internet data alone won’t tell us anything about the future of vintage buying. The ongoing interaction with their extensive network of buyers and sellers, as well as their online community, according to Jennifer Jefferson, director of content at Thrilling, has also aided in informing their forecasts.
According to Jefferson, “We constantly receive feedback from people looking for unusual things and very specific kinds of trends.” When people weren’t communicating to us directly, “we really looked at what everyone was searching for, as well as what people were asking for in our DMs, over emails, and with our personal shoppers.”
VINTAGE FASHION TREND PROJECTION FOR 2022 NO1: CHANEL REBOOT
Given the rising cost of Chanel handbags and their low supply, Jefferson observes that consumers are resorting to used clothing stores in an effort to get items from the French design company.
“I don’t think that people will ever stop shopping for luxury, I just think that they are engaging with it in new ways,” she continues. We really never know what’s going on with the supply chain because it’s so erratic, therefore the availability of things has diminished. As prices rise and manufacturing levels decline, I believe that consumers will begin to see and purchase luxury goods in novel ways. We are quite eager to observe that. Right now, our primary search is for Channel
Therefore, even while finding a brand-new Chanel item may be more challenging than in the past, there are still plenty of possibilities available if you search the correct vintage stores. Additionally, you could find a decent price while you’re at it.
VINTAGE FASHION TREND PROJECTION FOR 2022 NO2: NEW AMERICANAA
Through 2021, Thrilling observed that its customers preferred purchasing American-made goods, such as vintage Coach, Liz Claiborne, and Banana Republic clothing, as well as Gunne Sax dresses and Levi’s trousers. The firm thinks that demand for these regional brands will only grow in the next year as secondhand shopping continues to become the norm (and occasionally a viable alternative to purchasing quick fashion).
According to the folks who were shopping with us, they appeared to be rediscovering their passion for Americana, which Jefferson finds to be really heartwarming. “There is a certain hierarchy in fashion, according to which an item must be costly and designed in order to be significant. Customers tell us that it simply must be excellent. People are picking their clothing based on their uniqueness and personal expression rather than just on who is listed on the tag.
VINTAGE FASHION TREND PROJECTION FOR 2022 NO3: DAY & NIGHT LINGERIE
The way we think about (and display) lingerie has changed thanks to corsets and bras, and Thrilling sees room for this area to expand in the vintage market. According to Jefferson, “Shoppers are thinking of [lingerie] as a fashion option, sort of like outerwear that you wear outside of your bedroom, per se.” People are more likely to be interested in seeking for it since the runways are bringing it back into the mainstream.
Thrilling forecasts that throughout the warmer seasons, slip dresses, sheer and lace textiles, and lace-up clothing will be popular. Additionally, a lot of the lingerie shapes from the 1950s, 1960s, and 1970s are making a comeback, says Jefferson.
VINTAGE FASHION TREND PROJECTION FOR 2022 NO4: FRUIT BOWL COLORS
Over the last year, “Dopamine Dressing” has emerged as the antidote to our largely loungewear closets, and that transfers readily with a vibrant and punchy colour scheme. (Even Mary-Kate and Ashley Olsen, who love beige, experimented with colour bursts in their most recent collection for The Row.)
In the coming spring and summer, Jefferson predicts that “we will see lots of warm neon colours, like strawberry, lemon, limes, and tangerine.” We predicted that classic monochrome settings would take the stage, and at the Valentino Spring 2022 Couture presentation, our prediction came true.
VINTAGE FASHION TREND PROJECTION FOR 2022 NO5: ABSTRACT & PSYCHEDELIC PRINTS
There will be a rising craze for abstract and psychedelic designs in addition to strong colours. The majority of its sales on Thrilling in 2021 were of printed clothing, and their popularity will only grow in 2018.
The little black dress or another pair of jeans were not sought for by those seeking to get dressed again. They were searching for something spectacular,” Jefferson claims. By 2022, there will be a lot more individuals exploring that in an extremely fun, incredibly youthful, and super unconventional way. That should be incredibly interesting to see, in my opinion.
From party pants to mod designs from the 1960s, this style has already leaned significantly towards hallucinogenic prints, but the most of it was coming from well-known designers and big-box stores. However, it appears that clever customers are starting to catch on and are going directly to the source to discover what antique dealers have to offer.
